washeld befor the private screening for film industry.The winners haanopportunit to watch 'Dhobi Ghat' alongside Aamir Khan, Kiran Rao and rest of the Dhobi Ghat cast including Prateik Babbar, Monica Dogra and Kirti Malhotra.
Says Aamir Khan, "We were at the response and feedback by the audience after the screening".
Says M.N Kapasi, Managing Director, Excel Home Entertainment, "In an uique loyalty program, this is the first tme that a production house hasrewarded fans of an existing film (Peepli Live) with a forthcoming venture (Dhobi Ghat), creating a marketing trend that will set a precedent."
ung man from Calcutta who had recently joined a company was denied leave to watch the screening in Mumbai. As a result, he quit his job in order to make it to the screening.
Says Aamir Khan, "We were at the response and feedback by the audience after the screening".
Says M.N Kapasi, Managing Director, Excel Home Entertainment, "In an uique loyalty program, this is the first tme that a production house hasrewarded fans of an existing film (Peepli Live) with a forthcoming venture (Dhobi Ghat), creating a marketing trend that will set a precedent."
ung man from Calcutta who had recently joined a company was denied leave to watch the screening in Mumbai. As a result, he quit his job in order to make it to the screening.
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