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Thursday, April 19, 2012

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makers may have thought that just like Mughal-E-Azam (which had re-released a few years earlier in a coloured version) or Sholay (which has been re-released a number of times already), even Hum Dono would manage to find an audience for itself. However, when compared to Mughal-E-Azam which had seen good success coming it's way on it's re-release 6 years ago, Hum Dono Rangeen didn't find any takers.
There are three main reasons for that. First and foremost, there was hardly any promotion due to which audience was unaware if Hum Dono Rangeen had actually released in theatres. Yes, Dev Anand did hot a premiere for the film and also reached out to the public via a few interviews and appearances etc. However, in the times of an aggressive in-your-face promotion, this wasn't good enough.
Secondly, Hum Dono was not a classic but just a good film. It was loved when released; it had also done well at the box office. However, it didn't have the kind of shelf life as the likes of Mughal-E-Azam or Sholay and wasn't enjoying multiple re-runs on satellite or via home video.
Thirdly, and most importantly, it is not a big screen extravaganza a la Mughal-E-Azam or Sholay that would have brought audience in dozens to theatres. Both films were hardcore entertainers and had number of factors (action sequences, romance, memorable dialogues etc.) that were enough to entice audience to check these out again. Hum Dono too had hit songs and powerful performances as its selling points. However, number of reasons as stated above meant that audience were not inclined enough to re-live the dream that Dev saab carried.
Aishwarya surprises AbhishNew Zealand, Feb 7 : With Players' filming schedule moving right on track, Bollywood's popular couple took time off to celebrate Abhishek Bachchan's 35th birthday in New Zealand's charming, hillside harbour city, Wellington on Saturday night.
On location to film the Indian remake of The Italian Job, Bachchan's early birthday surprise arrived when wife Aishwarya Rai flew in to spend time with her star-stud hubby and make this day extra special.
With an indulgent three tier chocolate cake from a local New Zealand bakery in tow, birthday boy Bachchan Junior was joinedby his wife and some of his castmates for a little cake cutting celebration at lunchtime on the sets of the film in Wellington.
Later that evening, director duo Abbas Mustan organized a party for the entire filming crew at their hotel in Wellington. Those present were AB, Aishwarya Rai, Sonam Kapoor, Bipasha Basu, Omi Vaidya, Sikander Kher, Action Director Alan Amin, DoP Ravi Yadav and many others.
Whil

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