Talking about the new Food channel and the 'Food Food' foundation, Madhuri, who is the brand's lifestyle ambassador, said,''I am extremely delighted with the concept behind the 'Food Food' channel. Our country is so vast and rich in cuisines that often go unnoticed. A foundation like Food Food will surely provide the necessary ingredients to promote and encourage culiniary skills across the country. As a country, we need a foundation like this to highlight the uniqueness of Indian food across the World.'' Madhuri was present at the function along with celebrity chef Sanjiv Kapoor and chairman, Mogae consultants and former group CEO of Zee Telefilms, Sandeep Goyal.
Speaking at the launch of the channel, chef Sanjeev Kapoor said, today food has acquired dimensions that
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